As part of its endeavourers to tap promising markets and strengthen its status, Travco co-participated in the Far East Road Show with the Dubai Department of Tourism and Commerce Marketing (DTCM), which took place in five Far Eastern cities, including
Singapore, Kuala Lumpur, Bangkok, Hong Kong, and Guangzhou from May 21st - 30th, 2007. At the Far East Road Show, Travco introduced its latest development projects in Dubai and Egypt and shed light on its upcoming safari programs and desert excursions in both countries. It also met with international tour operators and promoted Egypt and Dubai as top destinations in the Middle East, highlighting the budding development projects and the tremendous growth in demand witnessed in both tourism industries. Egypt and Dubai have been high in demand for Chinese travel agencies. Thus, Travco
China is focusing on initiating business with top Chinese travel operators and agencies to include both Middle Eastern cities in their programs next year. Travco throughout this road show managed to meet up with buyers from Asian countries, namely Japan, Korea, India, and Pakistan; in addition to Australia and Greece. Buyers from Pakistan and

India are looking forward to FIT business with Dubai and Egypt. The Dubai Road Show kicked off in Singapore on May 21st – 23rd, then moved to Kuala Lumpur and then to Bangkok on May 25th; it took place in Hong Kong on May 28th and in Guangzhou on May 30th. Commenting on the great experience gained in partaking in this foremost event, Far East Manager of Travco Dubai Ms. Julie Liu says, “The Far East is being viewed as a market, holding a huge potential in terms of visitor arrivals to Dubai,” she continues, “This road show targeted a wider audience to this region and the occasion gave us the advantage to promote our products and services.”
Taking part in the Road Show were 24 coparticipants comprising of 15 tour operators, six hoteliers, Dubai Department of Civil Aviation, Emirates Airlines, and DSS-DSF, conducting networking and business exchanges with the Far Eastern travel trade industry players. For the first time, the department has organized a road show series of this scale with more than 800 representatives of the travel industry attending and conducting presentations, and a mini exhibition. The focus of the road show this year is on Luxury Travel Market.