Being the world’s leading travel trade show, and organized by one of the biggest exhibition management companies – Messe Berlin, the 42nd ITB Berlin convention took place from the 5th to the 9th of March, 2008.

During the exhibition, Travco Group seized the opportunity to promote Egypt as a year-round travel destination; and highlighting its most attractive beaches such as in the Red Sea and the North Coast; in addition to shedding light on its hospitality company JAZ Hotels & Resorts, focusing on its newly rebranded JAZ Resorts, as well as Iberotel and Sol Y Mar Hotels & Resorts.

Moreover, Travco unveiled its latest additions to its hotel chain, including Solymar Dar El Madina in Madinat Coraya in Marsa Alam, as well as JAZ Aquamarina in Hurghada, and JAZ Crystal in Almaza Bay, Marsa Matrouh – which are due to operate by early 2009.

Furthermore, Travco Dubai’s customary participation took place with the Dubai Department of Tourism and Commerce Marketing (DTCM), and held an immense presence of the region.

Travco also partook with ADTA Abu Dhabi Tourism Authority, which enabled the company to broadcast its latest addition to the company portfolio, ADNH Travco, which is a Travco division office in Abu Dhabi, in a joint venture with Abu Dhabi National Hotels.

The event was alive with tremendous opportunities of further exposing Travco Group to the global market, and the official representatives from the headquarters in Egypt, as well as Dubai, managed to achieve a remarkable outcome of this major annual event by unfolding the latest developments in Egypt, the Middle East, and worldwide, in the presence of a wide trade audience.