Travco succeeds in all of these areas; its foremost strength however is its simple and straightforward approach to customers. This applies to the marketing activities which the brand undertakes, and the way that the staff communicates at an individual level with consumers. In addition, the brand has remained focused on its core areas of expertise, ensuring its staff are amongst the most helpful and knowledgeable in the industry."
"Travco should be commended for their contribution to the Tourism industry in Egypt, reinvesting in innovative new approaches to meet customers' needs. Travco prides itself on being ethical, accountable and respectful. It is these qualities combined with their brand strength, which continues to grow and develop year on year, leading to the prestigious accolade of Superbrand 2008."
Superbrands is the independent authority and arbiter on branding. The organization was set-up to promote the discipline of branding and to highlight and pay tribute to exceptional brands. The organization achieves this through a number of channels including publishing books on branding, conducting and commissioning regular research into brands and branding, organizing events and conferences and running regular media campaigns.
The Superbrands Council in each country is comprised of individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the country's markets and methods of business. The Superbrands Council members are asked to score brands from a list provided by researchers (all brands listed are those that are widely available in the country), and the scoring is tabulated to result in the top 100 scoring brands being designated as Superbrands. The Superbrands Council scores each brand against the criteria of Superbrands' definition of a Superbrand - "A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognize and are willing to pay a premium for".
To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand's exceptional status.
Superbrands was first launched in 1994, and is now publishing books in 58 countries, and have researched and featured over 5500 brand presentations in those markets.